SEO ROI calculator
How much money is your organic traffic leaving on the table? Enter four numbers from your analytics and see the extra revenue and profit from SEO growth.
Scenarios for 6 and 12 months and your break-even SEO budget
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| Scenario | Traffic growth | Extra revenue / month | Extra profit / month | Extra profit / 12 months |
|---|
How the calculation works
Extra revenue = extra visits × conversion rate × average order value. Profit applies your margin. Growth scenarios (+20%, +50%, +100%) reflect typical results of 6–12 months of technical fixes, content and link building for a site that already has some organic traffic.
Where to find the numbers
- Organic visits — Google Analytics 4, channel “Organic Search”.
- Conversion rate — purchases or leads ÷ sessions, same channel.
- Average order value — revenue ÷ orders. For leads: deal value × close rate.
The calculator gives an estimate, not a guarantee. Real growth depends on the niche, competition and the current state of the site.
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