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TECHNICAL SEO FOR BUSINESSES THAT SELL ONLINE

More customers finding you on Google, without paying for every click

We start with what your visitors never see — crawling, indexing, site structure and speed. Then come pages that answer what people actually search for, and your brand's reputation across the web. For online stores, service businesses and companies selling across borders.

Technical audit
on request
Monthly partnership
on request

Free 60-second SEO audit

Enter your website address and get a report on its main technical and content issues.

Free · no sign-up · results in seconds

We point out what is weighing on your site most right now and where to begin. Then you decide whether to continue with us.

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30
automated checks in the free audit
60 s
to get your audit report
14
free tools on the site
2
markets: Brazil and international
ORGANIC VS PAID

Organic search and Google Ads don't compete — they do different jobs

The same results page holds ads, which you buy click by click, and organic listings, which Google picks on its own. SEO is about making your site the one Google picks for the searches that lead to sales.

What Google needs to see on your site

Before a page can compete, Googlebot has to find it, read it and understand it. Only then does Google weigh what it offers against other pages for the same query — and check whether the rest of the web mentions and recommends your brand.

For a store on Shopify, WooCommerce or VTEX, that means category and product pages showing up for searches like “women's running shoes”, instead of fighting marketplaces for every click in the ad auction.

Unlike a campaign, SEO work becomes an asset of the site itself: pages, content and reputation that live on your own domain.

SEO and Google Ads side by side

CriterionSEOGoogle Ads
How you payFor work on your pages, not per visitPer click, in an auction against competitors
Where it showsOrganic listings, the map pack and featured snippetsBlocks labeled “Sponsored”
What you own at the endPages, content and links pointing to your domainCampaign learnings and data
When a competitor pushesYou need a better page than theirsYou need a higher bid
Searches it covers wellThousands of specific long-tail variationsThe keywords you pick and pay for
Best useA base for permanent categories and servicesLaunches, promotions and demand tests
WORKSTREAMS

Three workstreams, one priority queue

We don't sell technical fixes, content and links as separate packages. Every task goes into one queue, ranked by how much it moves the site toward revenue-driving searches — whether it's a redirect, a category description or a partnership.

On-page SEO

What visitors and Google read on the page: copy, structure and the answer it gives to the searcher.

  • A keyword map per page, with no cannibalization
  • Category and product copy that settles buying doubts
  • Titles and snippets written to win the click
  • FAQs and comparisons where the query calls for them

Off-page SEO

Signals from outside your site that show Google your brand is real and recommended.

  • A review of the links you already have
  • Partnerships and features on sites in your industry
  • Google Business Profile and local directory citations
  • Clean-up of risky links

Technical SEO

Everything that decides whether Google can crawl, render and index the right pages.

  • Indexing rules for filters and URL parameters
  • Mobile performance of your platform's templates
  • Redirects and canonicals during migrations
  • Structured data for products, reviews and your business
WorkstreamSignal Google readsWhere you notice itWho usually does it
On-pageThe page answers the query better than competing pagesCTR and impressions in Search ConsoleOur team, with copy approved by yours
Off-pageOther sites mention and recommend your brandMore searches for your brand nameOur team, with a budget you approve
TechnicalThe right pages get crawled and indexedSearch Console's indexing reportYour developer, working from our specs
THE NORD METHOD

Every task has a reason, an owner and a date

You always know what we are changing on your site, why it comes before everything else, and who will ship it.

1

Site X-ray

We crawl the site the way Google does and cross-check the results with your Search Console data. That shows where the site stands today and what is holding it back most.

2

Demand map

We find out what your audience actually searches for and which pages Google prefers to show for those searches. Each group of searches gets one page on your site that owns it.

3

Priority queue

We rank tasks by expected gain and implementation effort. You get a plan with owners and dates.

4

Fixes shipped

We write clear specs for your developer, or make the changes ourselves when we have access. Then we check that everything went live correctly.

5

Pages and reputation

We improve existing pages and create the missing ones to cover demand. In parallel, we earn mentions and links on relevant sites in your industry.

6

Monthly review

Once a month we show what was done and how clicks, impressions and orders moved. Based on that, we reorder next month's queue.

Live: checks run on this site
—
sites checked
—
in the last 24 h
    IN PRACTICE

    Typical problems we find and fix

    Issues that keep showing up on online stores, service businesses and international projects — and what fixing them involves.

    Illustrative scenarios of what we typically find and fix — not results of specific clients.

    E-COMMERCE · SHOPIFY

    Filters generating thousands of duplicate pages

    Color, size and price filter combinations create near-identical URLs that eat up crawl budget. We decide which combinations have real demand and deserve their own page, and close the rest with canonicals and indexing rules. Google then spends its crawling on the categories and products that actually sell.

    1 canonical
    per filter group with no demand
    2–4 weeks
    for Google to reprocess the pages
    ONLINE STORE · MIGRATION

    Platform migration without losing traffic

    When moving from WordPress to another platform, URLs change and accumulated rankings can be lost. We map every old URL, set up direct 301 redirects and check the new site before launch. That way the authority of old pages passes to the new ones.

    1 hop
    instead of a 4-redirect chain
    100%
    of old URLs with a mapped destination
    SERVICES · LOCAL SEO

    A service business invisible in local search

    The site has a single page for all services and cities, and the Google Business Profile is incomplete. We create pages per service and area, add LocalBusiness structured data and align contact details everywhere. This helps Google show the business for searches with local intent.

    1 page
    per service and area served
    3–6 months
    typical time to see growth
    INTERNATIONAL · MULTILINGUAL

    Language versions competing with each other

    The English, Portuguese and Spanish versions have no hreflang, and Google shows the wrong page in each country. We set up hreflang, canonicals and a per-language URL structure, and review the translation of key pages. Users in each market then see the right version in search.

    3 languages
    with reciprocal hreflang
    0
    language pages canonicalized to another version
    FORMATS

    Ways we can work together

    None of these formats has a list price: the scope comes out of the diagnosis and turns into a written proposal with every deliverable spelled out. You can start with the audit alone and decide the rest later.

    DIAGNOSIS
    on request
    one-off project, no monthly fee
    Deliverableaudit + prioritized roadmap
    Walkthrougha call to explain every item
    Who implementsyour team, using our specs
    Paymentone-time, per project
    LOCAL BUSINESS
    on request
    clinics, firms and service providers
    Focussearches in your city and region
    Google Business Profileoptimization and upkeep
    Pagesper service and area served
    Team check-inmonthly
    MULTILINGUAL
    on request
    sites selling beyond their home market
    Marketssearch research per country
    Structurehreflang and per-language URLs
    Translationreview of key pages
    Search Consoletracking per market
    PORTAL & MARKETPLACE
    on request
    sites with many auto-generated pages
    Log analysishow Googlebot really crawls
    Indexingcontrol of thin and duplicate pages
    Internal linkshubs and faceted navigation
    Technical backlogshared with your dev team

    Part of every format

    Data in your account
    Search Console, Analytics and reports stay under your name, not ours.
    The why behind each task
    Every action comes with the reason it was prioritized and the effect we expect.
    Ready-to-build specs
    Technical tasks written so your developer can ship them without rework.

    Outside the fixed scope

    Content writing
    New copy for categories, blog posts and service pages, based on volume.
    Link placements budget
    Features on partner sites, bought only with your approval.
    Implementation by our team
    When your developer has no room in their schedule for the fixes.
    EXPECTATIONS

    What usually changes on your site, month by month

    SEO has no set date for success. The ranges below show the most common path when fixes go live at the agreed pace; new domains and heavily contested markets tend to move more slowly.

    A typical first year

    1–3 months
    Technical fixes live and key pages reworked. The first sign is usually more indexed pages and more impressions in Search Console.
    3–6 months
    Reworked pages start earning clicks from more specific searches, and organic traffic picks up momentum.
    6–9 months
    Main categories and services begin competing for the most contested searches; traffic swings get smaller.
    9–12 months
    Organic becomes a predictable channel, and the conversation turns to expansion: new categories, cities or countries.

    Numbers we review with you

    Non-brand clicks
    Google visits from searches that don't mention your name — the most honest growth signal.
    Search reach
    Impressions and average position of the pages in the plan.
    Orders and inquiries
    Sales, quote requests and messages that started with an organic search.
    Technical health
    Indexed pages, crawl errors and Core Web Vitals.
    CHECKLIST

    Before you sign with any SEO agency

    A serious proposal can handle a few uncomfortable questions. Use this list with us and with anyone else you are considering.

    Warning signs

    Accounts owned by the agency
    Search Console, Analytics or Business Profile set up under the vendor's account leave you stuck when you want to switch.
    A proposal before anyone looks
    Price and scope fixed before anyone opens your site point to a canned package, not tailored work.
    Reports with rankings only
    Ranking first for a term nobody searches pays no bills. Clicks, orders and leads are what count.
    Links by the pound
    Offers of “hundreds of backlinks a month” usually mean weak sites and a real risk of penalties.
    Silence about your developer
    If the proposal doesn't say who ships the fixes, much of the work risks sitting idle.

    Questions that reveal the method

    «Whose name are Search Console and Analytics under?»
    The right answer: yours. The agency gets user access and loses it when the contract ends.
    «What do you do when Google rolls out a core update?»
    Expect a process: compare pages that dropped and rose, see who gained ground and adjust the plan — not rushed changes across the whole site.
    «How do you pick the first pages to work on?»
    A good answer weighs search volume, the value of the product or service, and how far the page is from Google's first page.
    «What if my developer is slow to implement?»
    The agency should have a plan B: tasks that don't depend on the developer, specs in priority order and, if needed, hands-on implementation.
    «What exactly do I get every month?»
    Ask for a real sample of a monthly deliverable: completed tasks, Search Console data and what changes in the next plan.
    QUESTIONS

    What people ask before we start

    Yes, as a second channel. On a marketplace you pay commission and compete for the buyer with other sellers on the same screen; on your own store, whoever arrives from Google is your customer, and the margin and data stay with you. Many brands use marketplaces for volume and their site for repeat purchases and higher-margin items.

    Before the migration starts. The redirect map, the new URL structure and a check of the staging site need to be ready before launch — fixing things afterwards costs more and takes longer.

    Yes, and it's a good moment: structure, URLs and categories can still be built the right way from day one. The difference is pace — new domains take longer to earn Google's trust, so we start with more specific, less contested searches.

    Yes. Often we handle only the SEO and hand specs to whoever already runs the site or the campaigns. At the start we agree who does what, so nobody is working on the same thing.

    It depends on the size of the site, how contested your searches are and how many markets you serve. That's why we start with a diagnosis and only then send a proposal with the deliverables spelled out. Copywriting and link budget, when needed, appear as separate lines.

    Changes in Search Console usually show up a few weeks after the fixes; steady sales tend to take a few months and, in heavily contested markets, can take more than a year. How quickly fixes get implemented on your side matters a lot.

    We ask for user access to Search Console, Google Analytics and, ideally, your platform's admin panel. We work with aggregated metrics and don't need your customers' personal data, in line with Brazil's LGPD and similar privacy rules — and you can revoke access whenever you want.

    For businesses that serve customers locally, yes. Categories, services, photos, reviews and a consistent address and phone number everywhere all influence the map pack and “near me” searches.

    Shall we look at your site together?

    Send us your website address and a way to reach you. We reply via WhatsApp within the same business day, with a first read on what may be holding your organic traffic back.

    +55 48 99146-7458
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    Thank you! We'll get back to you within the business day.
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