Schema.org structured data validator
Paste a URL to see which schema.org types the page declares (Organization, Product, Article, FAQPage, LocalBusiness…), whether the JSON-LD is valid and which properties are missing for rich results.
Structured data found
Property check for each entity
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Why structured data matters
Schema.org markup tells search engines what the page is about in a machine-readable way. It powers rich results — review stars, prices, availability, FAQ accordions, breadcrumbs — which typically raise click-through rate from the same position.
What we check
- All
application/ld+jsonblocks, including@graphand nested entities. - JSON syntax errors that make search engines drop a block.
- Recommended properties for Organization, LocalBusiness, Product, Offer, Article, BreadcrumbList, FAQPage, WebSite, Event and Recipe.
- Microdata (
itemtype) types.
FAQ
JSON-LD or microdata?
Google recommends JSON-LD: it's easier to maintain and doesn't mix with the HTML layout.
Does schema improve rankings?
Not directly. It improves how your result looks, and a better-looking snippet gets more clicks.
One check is a start. A full picture is better.
Run the free 60-second audit — 30 checks across on-page, technical and performance.